Finding a financial planner that works for you

When it comes to seeking sound and reliable financial advice, the right choice can make a meaningful difference in reaching your goals. With so many options available, knowing who to talk to and what to look for is essential. If you need some directions, check out our handy reference guide below.

Type of Advice:
Investments

Advisor
Investment Advisor

Things to Consider

• Registered with a regulatory body, such as the Canadian Investment Regulatory Organization or the Ontario Securities Commission.
• Compensation structure is made clear (fee- or commission-based).
• Experience with and knowledge of using tax-efficient accounts (e.g., TFSA, RRSP).
• Provides clear and regular reports on investment performance and fees.

Type of Advice:
Tax

Advisor
Chartered Professional Accountant (CPA)

Things to Consider

• Currently in good standing with their CPA body (e.g., CPA Ontario).
• Offers proactive tax planning in addition to filing annual returns.
• Pricing structure is clearly provided (flat fee or hourly).
• Provides good client service by being responsive during tax season and to any CRA inquiries.

Type of Advice:
Pensions and retirement

Advisor
Certified Financial Planner (CFP®)

Things to Consider

• Are licensed as a CFP® through FP Canada.
• Have knowledge of retirement programs and benefits like CPP, GIS and OAS.
• Holistic planning that considers retirement goals, taxes, estate needs, and any insurance coverage.
• Work closely with your other advisors like your CPA and estate lawyer to ensure coordinated planning.

Type of Advice:
Estate Planning

Advisor
Estate lawyer

Things to Consider

• Currently licensed by and in good standing with a provincial law society such as the Law Society of Ontario.
• Have a focus on law related to estate planning and administration.
• Regularly review and update documents to reflect changes to the law.
• Expertise in tax‑efficient estate planning, including capital gains and spousal rollover strategies.